Randifer Web Design is a boutique web design and development group, whose client base consists mainly of small company web presence, and e-commerce. Our goal is to produce efficient SEO friendly web sites that meets YOUR needs as follows:
Simple, cost effective solutions. Cutting edge solutions have cutting edge price tags, and inherent risk. Does it work? Will it continue to work? Is it standard or does it have requirements that make the future questionable?
Rather than place our customers at risk by pushing the envelope, our services are based on tried and true technology. Content management systems, Content generation systems, Open System products with a track record of success and a user and knowledge base that ensures that the products we use will be available for a long time to come.
Positive promotion of your company and your image. We take the time to ask you about your company, your products, your client base and their demographics. We build your site to communicate your message to the people you do business with. We pay attention to layout, text size, navigation style, images and artwork. With eye pleasing layouts, straight forward site navigation, sites geared toward your audience, and functionality to meet your specific needs, your customers will find the information they need to make an informed decision about your products or services.
Pro-active designs that create a sense of community with your customers. Our sites have a host of Web 2.0 features such as blogs and online event management, calendars, RSS news feeds, Newsletter subscription management and more. Once a potential client has been to your site, it is much easier to pull them back than it is to locate new ones. For that reason, RWD tries to build a sense of community into our sites. Links to social networks like Facebook and Twitter, message boards, newsletters, event calanders and notification systems that allow you to reach out and touch those that have been to your site again.
Search Engine Friendlieness. Probably the 
most controvertial issue in web design is "Search Engine Optimization" or SEO. RWD uses some of the most recent techniques to allow your site to be found and indexed by the major search engines, including proper use of meta tags, backlinks, anchor text, indexable image, judicious use of flash as components rather than as the complete site, limitted use of javascript menues unless there are alternate links to every page, and more.
We take the time to make certain that your pages are easily indexed and located by search engines, and at the same time we include features into your sites to keep you from suffering from the spam bots that run through the web looking for information that they can use. We also assist you in using alternate marketing methods to promote your site, including google/bing/yahoo local listings, astroturfing, offline promotion, blog feeds, and more. There is more than one way to promote your site, and it is often the most overlooked that is the most effective.
Affordability! In these tough ecconomic times, a web site has to be an affordable proposition. RWD focuses on making sites that are affordable, maintainable and practical. We use off the shelf components where ever possible, as well as open systems software, keeping development costs to a minimum. We also use content management systems and methods that allow you as the site owner to do day to day maintenance, rather than having to call a web developer every time you want to add an article, change a name or number, or even add pages.
RWD also works hard to give you what you need to make informed decisions about the future of your website, and we also go out of our way to provide you with the knowledge required to do as much of the process as you wish without getting others involved. A short visit to our blogs on web design and marketing will provide a wealth of information on how you can take much of the basic work yourself.